iPhone 的成功讓全球人注意到手機內容市場, 將不只是賣手機硬體, 給消費者簡單的小遊戲加上通話功能而已, iPhone 可以說是在美國市場大獲全勝,而全世界手機發展成長量最驚人的中國大陸市場,將是下一波決戰的市場,相信不管是Android 或 Ophone 都有機會在中國再造一個 iOS的成功案例,這場廝殺才剛開始,你將扮演什麼角色? 以下為專訪的中英文版： 日前，手機社交遊戲公司木瓜移動（PapayaMobile）宣佈為Anddroid應用開發商提供一套綜合性的遊戲營收解決方案。看來這家位於北京的中國公司，已經把寶押在了擁有具大市場潛力的Android平臺身上。 為此，Pocketgamer記者專門採訪了木瓜移動CEO沈思女士，向其瞭解了該公司的專案進展和未來規劃。下文為訪談內容：
PapayaMobile's CEO shen-si 木瓜移動平臺對開發商有何幫助？ 對許多Android開發商來說，實現遊戲營收一直是個難題，因為Android並不提供自己的應用內置付費功能，而Google Checkout系統的作用也非常有限。 木瓜移動是首個為Android開發商提供多種計費管道的平臺，支援信用卡支付、貝寶交易系統、Google Checkout、運營商計費系統等功能。我們認為這一操作有助於整個遊戲開發社區更好地實現營收，對Android移動圈發展也大有禆益。 木瓜移動如何為手機遊戲解決病毒式行銷問題？ 我們的社交性SDK可以提供病毒式行銷功能，比如說資訊訂閱、公告、聊天工具、邀請資訊等，甚至還向協力廠商開發商開放地理定位服務，讓他們的使用者結交新友，並向友人推薦應用和遊戲。 邀請資訊可以通過電子郵件或短信發送，Papaya Fish功能推出第一天就實現了30萬下載量，可見這一策略已經開始奏效。 為什麼選擇立足Android平臺？ 專注Android平臺是木瓜移動的一個戰略決策，因為Android是增勢最強的智慧手機平臺。 我們認為Android潛力無限，它是一個開放性平臺，在國際市場上很受歡迎。而且Android具有相對獨立性，並不綁定唯一的手機運營商，許多運營商都持有Android手機。木瓜移動平臺在Android上占穩席位後，我們的業務也會開始向其他相關平臺延伸。 你們是如何說服開發商為木瓜移動平臺開發內容的？ 是否認為中國市場是你們最大的發展機遇？ 當然。中國的發展機遇讓我們很振奮。不管信不信，中國已經是僅次於美國的全球第二大Android市場，我預測2011年它會超過美國。 我們公司最大的組成部分位於中國，所以我們在當地有獨一無二的資源優勢，可以跟中國手機設備製造商和運營商進行部署木瓜移動平臺的緊密合作。我們很快就能從中國市場上得到好消息。 可你們大部分用戶不是美國人嗎？ 是的，我們在美國有400萬用戶，中國用戶也快達到100萬人了。 3個月前我們開放了自己的SDK，所以發展很迅速，現在已經有超過100款應用和遊戲產品的開發商在跟我們合作，他們帶來了數百萬的用戶。 你們怎麼擴大用戶基數？ 以後我們會主要靠平臺而不是自己開發的遊戲來擴大使用者規模，我們致力為開發商創造更好的服務，以便他們吸引更多用戶。這樣我們也能借開發商之手同時增加自己的用戶。 你認為DeNA收購ngmoco一案對這個行業有何重大意義？ 我們很敬佩DeNA在日本取得的成就，ngmoco也確實創造了不少令人稱讚的iPhone遊戲，相信它們的結合在美國會取得更大突破。 我認為木瓜移動是從另一方向開拓市場，我們專注Android平臺，採用開放性策略。我們將服務于不同的開發商，滿足開發商的不同需求。 木瓜移動會從手機遊戲的哪個發展趨勢挖掘市場潛力？ 跨平臺、開放性、社交性是手機遊戲的未來走向。另外，病毒式行銷也仍將是應用開發商的熱門話題。 木瓜移動將向這些領域拓展，未來還會開放我們平臺的更多基礎服務，不久還將公佈最新專案進展情況。（本文為遊戲/gamerboom.com編譯） PapayaMobile's Si Shen on why Android and China are a great combination for mobile gaming Will be the largest Android market in 2011 |
| Product: | PapayaMobile news |
| Developer: | PapayaMobile |
The Beijing-based company recently announced a comprehensive monetisation solution for Android developers.
And, it continues to brace for broad international growth with a focus on China.
We caught up with CEO, Si Shen, to learn more about what PapayaMobile is doing and where it's going.
Pocket Gamer: What does PapayaMobile's platform mean for developers?
Si Shen: Monetisation has been an issue for a lot of Android developers. Android doesn't provide its own in-app purchase and Google Checkout is limited.
Papaya provides the first in-app purchase system on Android with different billing channels for developers including one-click credit card payment, PayPal, Google Checkout, and carrier billing. We think it will facilitate the whole development community to better monetise their applications and benefit the whole Android ecosystem.
How is Papaya addressing the challenge of virality on mobile?
Papaya's Social SDK provides viral features such as news feeds, notifications, chats, invitations, and even location based services to thirdparty developers to help their users meet new users and recommend applications and games to their friends.
Invitations could be sent out by emails or SMS, and we've already seen this strategy work when Papaya Fish launched with 30,000 downloads in the first day.
Why only Android?
It is just a strategic decision for Papaya to be focusing on Android, as Android is the fastest growing smartphone platform.
We see the huge potential on Android as it's an open platform that is exploding in international markets. Android is also independent of the mobile carriers and many carriers have Android phones. Once Papaya has established its presence on Android, we will start to expand to other relevant platforms.
How are you encouraging developers to create content for your platform?
Developers do not have to create content specifically for our platform. They can use any existing content, integrate Papaya's Social SDK and billing system, and they can start to benefit right away.
Do you see China as your biggest opportunity?
Absolutely. We are very excited about the opportunity in China. Believe it or not, China is already the second largest Android market in the world behind the US and I expect it to become the first place in 2011.
Since a large part of our company is based in China, we have the unique resources to work very closely with the local OEMs and carriers to deploy our platform strategy in China. We will have exciting news for the Chinese market very soon.
Aren't your users are mainly in the US though?
Yes, the majority of our four million users are primarily in the US. We don't count China in this figure however. We're about to hit one million users in China soon.
We're growing fast as we opened our SDKs three months ago and now have the developers of over 100 applications and games working with us. They bring a reach of several million users.
How are you looking to increase your user base?
In future, we will rely on the platform to grow user base rather than our own games. We are working very hard to serve our developers better so that we can help them attract more users. By doing so we increase our own user base at the same time.
What's the significance of the DeNA-ngmoco deal to the sector?
We really respect what DeNA has done in Japan, and ngmoco has made some amazing mobile games on iPhone too. We believe their combination can make great things happen in the US.
I think Papaya is approaching the market in a different angle though, given our focus on Android and the open strategy. I think we are going to serve different developers or the different developer needs.
What are the future mobile trends Papaya will be tapping into?
Cross-platform, be open, and be social are the future mobile trends. Virality is still going to be the hottest topic for all application developers.
Papaya is going to explore in these areas and will be opening more of our infrastructure in the future. We will have announcement of our new development very soon.
Thanks to Si Shen for her time.
You can find out more about PayapaMobile via its website.
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